Welcome to Ingrained by Nature!

We are a full service hardwood flooring company with a goal to provide the highest quality products, craftsmanship and customer service located in Austin, Texas.

We have been operating since 2014 and have serviced thousands of residential homes across the city of Austin.

Ingrained by Nature is a boutique-style hardwood flooring company. Contact us to schedule your appointment.

bou-tique (noun)-
1. a business that serves a sophisticated or specialized clientele
2.  a small business specializing in one aspect of a larger field

Meet Our Founders

Owner, BJ Brown, grew up working for his dad and uncles in the construction field and started his own construction company at the age of 19 to pay his way through Texas State University. He was successful in both business and school, and believes he owes it in part to the strong work ethics and integrity his family instilled in him. Ingrained by Nature, LLC, is rooted in basic principles such as paying extra attention to details, going beyond what customers pay for, and most importantly, that we are only as good as our word.

After graduating from college with a degree in Communication Studies, BJ worked in the corporate world and continued to improve his ever-growing business management skills. However, after several years, BJ realized it was only natural that he move outside the traditional workplace, and he began making plans to use what he had learned to get back to the construction field. He landed just the job he needed in 2010, and it was a catalyst for him to create Ingrained by Nature, LLC, in 2014.

BJ has been married to Jen since April 2010. Jen has worked with children and youth in every setting imaginable, and has always had a knack for connecting with the most mischievous. After nearly two decades in education and child welfare, she founded a one-of-its-kind nonprofit to walk alongside adoptive families and help them heal from the effects of trauma. In 2021, her nonprofit merged with Foster Village, a nonprofit that serves foster, kinship, reunifying, and adoptive families, and Jen became the Director of Programs.

BJ and Jen live in Round Rock with their dog, Barkley. BJ likes to golf, mountain bike, play and watch sports (especially when his teams are winning), spend time outside, travel, and work in his wood shop; however, he especially loves to snow ski. Jen is crafty, addicted to strong coffee, a die-hard football fan, and hopes to someday be a beach bum.

Hardwoord Flooring Services